Tag: Han Solo


Nov

04

2015
Star Wars wins, or How to Measure the Value of a Great Story

Star Wars wins, or How to Measure the Value of a Great Story

Pop Quiz #1: Name the main characters in the original Star Wars movie (total global box office receipts $775million) saga? OK.  You know them all don’t you (especially if you were about 10 years old when it opened) Pop Quiz #2: Name the main characters in Avatar ($2.78billion)?  Or Inception ($825million)?   Or Transformers: Dark of the Moon ($1.12billion)? Can you name even one?  No, “the blue guy” or...

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