Social media


Feb

06

2015
Social Selling and B2B:  Gotta be in it to win it

Social Selling and B2B: Gotta be in it to win it

This infographic from Marketing Profs helps quantify something we are all experiencing, namely the way social media are changing the nature of B2B selling.   The highlights from the post are,  Social data has gone beyond B2C to influence B2B sellers and buyers Some 84% of B2B executives use social media as a source for making purchase decisions Moreover, 92% of B2B buyers use social media...

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