Services


Nov

04

2015
Star Wars wins, or How to Measure the Value of a Great Story

Star Wars wins, or How to Measure the Value of a Great Story

Pop Quiz #1: Name the main characters in the original Star Wars movie (total global box office receipts $775million) saga? OK.  You know them all don’t you (especially if you were about 10 years old when it opened) Pop Quiz #2: Name the main characters in Avatar ($2.78billion)?  Or Inception ($825million)?   Or Transformers: Dark of the Moon ($1.12billion)? Can you name even one?  No, “the blue guy” or...

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Oct

21

2014
Does Your Software Solve A Problem, Or Provide A Better Way?

Does Your Software Solve A Problem, Or Provide A Better Way?

Scenario 1. Imagine after a major rainstorm you walk down to your basement to check things out. You pull the string attached to the hanging incandescent light bulb. After your eyes adjust to the dim light, you walk slowly down the stairs. There, covering the concrete slab, is an inch of water. It’s receding slowly, but the stains on the wall reveal that the water was...

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