Selling


Nov

04

2015
Star Wars wins, or How to Measure the Value of a Great Story

Star Wars wins, or How to Measure the Value of a Great Story

Pop Quiz #1: Name the main characters in the original Star Wars movie (total global box office receipts $775million) saga? OK.  You know them all don’t you (especially if you were about 10 years old when it opened) Pop Quiz #2: Name the main characters in Avatar ($2.78billion)?  Or Inception ($825million)?   Or Transformers: Dark of the Moon ($1.12billion)? Can you name even one?  No, “the blue guy” or...

Read More


Feb

06

2015
Social Selling and B2B:  Gotta be in it to win it

Social Selling and B2B: Gotta be in it to win it

This infographic from Marketing Profs helps quantify something we are all experiencing, namely the way social media are changing the nature of B2B selling.   The highlights from the post are,  Social data has gone beyond B2C to influence B2B sellers and buyers Some 84% of B2B executives use social media as a source for making purchase decisions Moreover, 92% of B2B buyers use social media...

Read More