Marketing


Nov

04

2015
Star Wars wins, or How to Measure the Value of a Great Story

Star Wars wins, or How to Measure the Value of a Great Story

Pop Quiz #1: Name the main characters in the original Star Wars movie (total global box office receipts $775million) saga? OK.  You know them all don’t you (especially if you were about 10 years old when it opened) Pop Quiz #2: Name the main characters in Avatar ($2.78billion)?  Or Inception ($825million)?   Or Transformers: Dark of the Moon ($1.12billion)? Can you name even one?  No, “the blue guy” or...

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Jun

08

2015
Everyone Needs a Plan, Even The Beatles

Everyone Needs a Plan, Even The Beatles

Imagine this studio session. Over there is John Lennon, one of the most distinctive voices of our time and a blistering guitarist.  Over on the other side of the studio is George Harrison, the so-called “quiet” Beatle, whose songwriting and musical phrasing has few equals.  On the drums is Ringo, the heart beat of the band, ever steady and lyrical.  Then there’s Paul McCartney, a musical savant...

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