Change


Jun

08

2015
Everyone Needs a Plan, Even The Beatles

Everyone Needs a Plan, Even The Beatles

Imagine this studio session. Over there is John Lennon, one of the most distinctive voices of our time and a blistering guitarist.  Over on the other side of the studio is George Harrison, the so-called “quiet” Beatle, whose songwriting and musical phrasing has few equals.  On the drums is Ringo, the heart beat of the band, ever steady and lyrical.  Then there’s Paul McCartney, a musical savant...

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Feb

06

2015
Social Selling and B2B:  Gotta be in it to win it

Social Selling and B2B: Gotta be in it to win it

This infographic from Marketing Profs helps quantify something we are all experiencing, namely the way social media are changing the nature of B2B selling.   The highlights from the post are,  Social data has gone beyond B2C to influence B2B sellers and buyers Some 84% of B2B executives use social media as a source for making purchase decisions Moreover, 92% of B2B buyers use social media...

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Jan

06

2015
Demographics eat culture (which eats process)

Demographics eat culture (which eats process)

It’s been said that “culture eats process for lunch” and that’s certainly true. I’d add to it and say that “demographics eat culture.” Ultimately, massive changes in culture are driven by generational change. Think about it: There is not a person in the United States who does not “get” the idea of television. We all use it, see it, hate it, love it and have...

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